In this video George explains what we found in our research towards our sequence and what we did in order to cater to our target audience, based on what we found out.
Director's Commentary:
In this video Sam discusses our sequence and comments on why we used particular shots, editing techniques etc to create and effect for our audience and how we targeted our audience.
From this, the general scenario of hanging out with friends with appeal to our target audience as it is something they are familiar with and will generally do in their free time.
We also appealed to our target audience through setting as our sequence is set in an urban middle-class house with a relaxed atmosphere around it. This appeals to our target audience as a large population of our audience will be in or will have grown up in middle-class families and so a relaxed and urban home will be a familiar setting so they are able to relate.
Linking to this, we decided to leave the home as naturally appearing as possible so the audience feel the house has been lived in and the characters are comfortable in their surroundings, so the audience may be at ease for a moment, however this is a false sense of security as the characters are still in danger which will unease the audience.
The prop especially of the mobile phone appeals to our target audience as they tend to spend a lot of time on their mobile phones and so will be familiar with it, however the characters in the sequence do not use their phones as much as regular people of that age would.
Audience Feedback Video:
In this video we received some feedback regarding our sequence from a small group of our target audience, explaining what they liked/disliked and agreed/disagreed with in our product.
audience feedback from Sam Blake on Vimeo.
In this video Eden responds to the feedback we recieved by a small audience who previewed our sequence and gave the examples to which they were referring to.
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